Wednesday, December 07, 2011

Katy Perry Makes a Run for #1

Ever since last summer when Katy Perry's "Last Friday Night (TGIF)" became the fifth #1 hit from her album Teenage Dream and tied Michael Jackson's record for the most #1 hits from an album, there's been talk of whether she could break it with her next single, "The One that Got Away."

When the single was first released, her label seemed to downplay that potential, saying the single wasn't chosen to be record-breaker. As reported by Billboard, EMI Music/Capitol Records EVP/marketing and promotion Greg Thompson said that "If it goes to No. 1, that would be great," said Thompson. "If not, we still have a Katy song on the radio in fourth quarter."

However, now that #1 is potentially in sight, things may have changed. "The One that Got Away" entered the Hot 100's top 10 two weeks ago, and it's the fastest growing track at radio. At top 40, it's #5 and the fastest-gaining track overall, well ahead of anything else in the top 5.

Perhaps most telling is what's happened at iTunes. While all of the tracks from Teenage Dream sell individually for $1.29, the price of "The One that Got Away" was cut to $0.69 this week--nearly a 50 percent discount. So far, it doesn't seem to be helping--the song is #6, which is about where it was before the price cut.

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