Saturday, June 18, 2011
Kaiser Chiefs - The Future Is Medieval
Ever since Radiohead offered In Rainbows online for whatever price one was willing to pay, the race has been on to see who could come up with the next clever way to market a new album.
I think Kaiser Chiefs have found it in the creative strategy for their new album, The Future Is Medieval. On their official site, there is a tool that allows you to preview 20 potential tracks for the album, from which can select 10 songs in any order to form your own personalized version of The Future Is Medieval. From there, you get to design the album's cover art and then, using Paypal, you can purchase your customized album for about $12 (£7.50). Finally, your special version of the album--complete with custom artwork--is available for other people to buy (for those who presumably don't want to be bothered with the work of choosing and ordering the songs).
If you click on the banner below you can see (and buy) my custom version of the album. A full physical release is due to follow in a couple of weeks, although not all 20 tracks will appear on it. The cover above is the custom artwork I designed.